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Another ‘Fourth Branch’

Press and political culture in Brazil

Fluminense Federal University, Brazil

American journalism has been taken as an almost universal standard for comparative journalism studies. Most of those focus on the adoption of American-born rhetoric and practices by other countries’ news media and journalists. This article maintains that this approach is misleading, because first, it minimizes the fact that American journalism is a cultural artifact too; and second, it offers a very simplistic model of the influence of American journalism on other countries. By analyzing the Brazilian news media, and the specific way it appropriates the American ‘Fourth Branch’ rhetoric, I maintain that the relationship that other countries’ journalisms establish with the American type of journalism must be understood as a creative adaptation, rather than a simple adoption.

Key Words: adaptation • Americanization • Brazil • comparative journalism • cultural approach • Fourth Branch • government • journalism • Poder Moderador • objectivity • news media • United States

Journalism, Vol. 6, No. 4, 486-504 (2005)
DOI: 10.1177/1464884905056817


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