Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
Journalism
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Hujanen, J.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

RISC Monitor audience rating and its implications for journalistic practice

Jaana Hujanen

University of Jyvaskyla, Finland, jaana.hujanen{at}jyu.fi

Conceptualizations of good news are increasingly driven by detailed audience research. This article examines the application of Research Institute on Social Change (RISC) Monitor in the context of Finnish press journalistic practice and considers the views on journalism and the audience RISC Monitor reinforces. This international and widely used market research tool monitors social change by analysing people's life-styles, attitudes and values. Here the focus is on the implications the use of RISC Monitor has for the idea(l)s of journalism as the transmission of information and as a resource for public participation and active citizenship. The study is based on qualitative interviews with Finnish press journalists. Discourse analysis is used as a theoretical and methodological framework. The analysis finds that RISC Monitor is applied in heterogeneous ways in newsrooms. The criteria for good journalism are (re)negotiated according to the perceived wants and needs of target groups, and readers are seen as consumers. However, the idea(l)s and practices that emerge also aim to serve people as active citizens.

Key Words: K E Y W O R D S • audience research • citizenship • discourse analysis • journalism • the press

Journalism, Vol. 9, No. 2, 182-199 (2008)
DOI: 10.1177/1464884907086874
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?