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Journalism ethics and the emerging new media culture of radio talk shows and public debates (Ekimeeza) in Uganda

Makerere University, Uganda, nassanga{at}masscom.mak.ac.ug

The article examines the rationale for journalism ethics and discusses challenges in professionalizing journalism, with particular reference to conditions in the developing countries. The article explores how an effective media regulatory body can be constituted to serve the interests of the various stakeholders.

Looking at Uganda's ethical code, the major interest from the public has been on the provisions restricting media practice and the article discusses issues regarding the implementation of the code, within the context of the new media culture of Ekimeeza (Radio Talk Shows and Public Debates).

In conclusion, some suggestions are given on the way forward to ensure that ethical codes are not thrown overboard in the media on the pretext that they apply to journalists only. Among the suggestions discussed are media education and media literacy, which would enhance the public's participation and enable them to benefit from the Ekimeeza.

Key Words: civic journalism • media education • media literacy • media participation • media regulatory body • media roles • profession

Journalism, Vol. 9, No. 5, 646-663 (2008)
DOI: 10.1177/1464884908094163


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