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The mission of the j-blog

Recapturing journalistic authority online

Susan Robinson

Temple University, USA, srobinso{at}temple.edu

Drawing from normative journalism theory, this textual analysis argues that mainstream journalism weblogs are now occupying a role serving to reify traditional norms even as the j-bloggers shift those standard values. When journalists blog, they engage in postmodern reporting and writing even as they are attempting to reclaim journalism authority online. The j-blog has already begun to evolve traditional notions of the mainstream press. Readers and other non-journalists help craft the story. News format changes. Ultimately, this evolution will affect what we know as the ‘truth’ about our society and ourselves, what we mean by ‘community’, and how we understand reality.

Key Words: authority • blog • form • internet • journalism • narrative • news • postmodern

Journalism, Vol. 7, No. 1, 65-83 (2006)
DOI: 10.1177/1464884906059428
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