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Mapping the journalism–blogging relationship

University of Alabama, USA

Using a systems framework from the sociology of occupations, this article maps the journalism-blogging relationship, revealing areas of conflict between the two, vulnerabilities, and predictors of vulnerability. The systems framework suggests occupations exist within a network of other occupations and that they encroach into each other’s jurisdictional areas. A variety of factors shape these fluid processes. Factors that are external to the occupation include organizational division of labor, revenue needs, and relationships with other institutions. Internal factors include the degree to which journalists control the definition of problems and inference to solutions, and the success with which they solve problems. Difficulties posed by external and internal factors have led journalism to neglect some types of news information, which in turn have been poached by bloggers. These include partisan expression, ‘old stories’, stories driven by non-elite sources, and highly specialized content. A model for future study is constructed from these observations.

Key Words: blogging • journalists • news organizations • news sociology • online • professional control

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